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Lemonada.

How do you avoid a garage full of unsold inventory? If you are selling a product, should you spend

months growing followers or risk your cash on inventory right away? Might there be a test-thin

pre-order strategy that can actually prove market demand, which allows you to pay for production

upfront, builds your email list as you go. That actually might help you avoid the situation of having a

garage or a living room or a closet full of stuff that you can't sell. That's what we're going to

talk about today. Manufacturing can be unforgiving. You have to pay up front and then hope for buyers later.

And meanwhile, if you're like audience first, like if you're thinking, let me build the audience

first, that's great. But, you know, the audience by itself doesn't actually bring in any income.

So if you're trying to make income, which is good, how do you manage this?

So we're going to hear from a caller in Jacksonville, Florida today.

He's navigating this situation in real time. His product is a bike repair toolkit.

So he'll explain that a little bit. But then also he's like, okay, you know, how much inventory do I

...