Lemonada. Friends, community listeners, welcome to Sidesk School. It's Chris Gilliubal, your host. In today's

episode, we're going to meet a digital marketer who finds a sweet spot between technical skill and small business demand,

specifically in the dental and orthodontic world. He was working with a larger agency,

but then noticed a pattern. Local orthodontists were often years behind in their online presence,

which makes sense, right? They're good at fixing teeth, you know, with braces and

invisaline, all that fun stuff. But in terms of digital marketing, they got no idea what's going on.

They have outdated business listings, duplicate map entries, missing photos, reviews that never

get a reply. And yet at the same time, these same practices rely heavily on search visibility

to bring in new patients. So basically,

if this guy can fix their problem, it's actually very valuable to the orthodontists. So he's going to

tell you how he did it. He made more than $1,000. That's the whole point of this series. First,

$1,000. And I think he's still earning with this project. It's a good example of a high trust,

high value niche side hustle. You don't need to

reinvent the wheel. You just need to solve a visible problem that somebody else doesn't know how to fix.

All right. Going to pass the microphone to Dennis. He's going to share the story. I'll be back at the end with a

quick wrap up.

My name is Dennis and I work in digital marketing and SEO, mostly for medium-sized companies.

But during one agency project for a dental client, I noticed something wild.

Local orthodontists had terrible online visibility. Their Google business listings were broken.

Locations weren't mapped correctly and most of them had zero idea how reviews, categories,

or even photos influence search results. They weren't competing on a national level. They just

wanted to show up when someone

...