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Lemonada.

We talk from time to time about pricing. How do you price a new product or service? It's really important to get it right. There's usually a range of appropriate prices. And that range can often be

quite broad. Today we've got an extreme example of that. Somebody is launching a new information product,

and they're trying to figure out, should I sell this for $30 or $300? And you might think, well,

that's absurd. Like, surely it has to be one of the other or it has to be close to one of those

numbers. But the whole thing is, like we're going to talk about perceived value, biore

psychology.

There really are different markets for different price points.

So you have to think about that as part of pricing.

It's not just about the product or service.

It's also about, like, who do I want to attract?

So the lower number isn't always best, but the higher number also isn't best.

So it can be tricky.

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