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Fat Mascara

Ep. 315: How Color Affects What We Buy and How We Behave with Lauren Labrecque

Fat Mascara

Fat Mascara LLC

Dermatology, Fashion & Beauty, Arts, Beauty News, Makeup, Skincare, Perfume, Fragrance

4.81.8K Ratings

🗓️ 1 July 2021

⏱️ 53 minutes

🧾️ Download transcript

Summary

Professor Lauren Labrecque, PhD, researches how color influences the decisions we make and the culture around us. In this interview, she takes a closer look at the logos and packaging from some of our favorite beauty brands to explain how they influence our purchasing behavior. Plus, we learn about sensory marketing and color psychology; the shade that makes people eat less; the hue sports teams use to influence a game; and the color you should wear if you need roadside assistance (really!). -- Become a Fat Mascara+ member to listen to the podcast without ads: fatmascara.com/member; Episode recap: fatmascara.com/blog; Our private Facebook Group: Fat Mascara / Raising a Wand; Instagram: @fatmascara@jessicamatlin@jenn_edit; Email: [email protected]; To submit a "Raise A Wand" product recommendation & be featured on a future episode: +1 646-481-8182.

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Transcript

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0:00.0

Hey, it's Jess and welcome to Fat Mascara.

0:08.2

I'm Jen.

0:09.2

This is a beauty podcast.

0:11.0

PS, Jess, somebody just DMed me or no, she emailed me and she said, and she put it in

0:16.2

quotes, a beauty podcast.

0:17.9

So it is sticking with people.

0:19.4

I know it's annoying that I say it every time, but you know I'm trying to get us Google

0:22.0

and search tires.

0:23.6

So.

0:24.6

Okay.

0:25.6

All right.

0:26.6

Well, you know, one day, one day.

0:27.6

All right.

0:28.6

Listen.

0:29.6

One, we are going to be talking all about color today and that I mean, considering we

0:33.9

talk about beauty all the time, makeup and, you know, all kinds of color, I would say

0:39.4

kind of color Jason.

0:40.4

We talk about color every single episode.

0:42.5

We decided to devote an entire episode to it.

0:46.2

When we were reworking, reimagining, rejewing our logo, color came up constantly.

0:55.8

And you know, what does color say?

0:57.8

What does this color say?

...

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