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Lemonada. Coffee lovers brew quick fix into million dollar hustle.

While training for a 24-hour obstacle course challenge and working full-time, a GM employee

turns cold brew into a money-making energizer. GM, that is General Mills, not General Motors. I guess they're two

big GM companies, but we're not focused on companies here. We're focused on individuals. We're

focused on people who are like, I want to make something for myself. That's what Sideswell School

is all about. My name's Chris Gillibow, your host. And this year, in this particular segment,

I'm bringing you some remixes of a few of our

best stories over the years, especially the early years, 2017, 2018 long ago. So each one is

being re-recorded. Sometimes we have some updates. And in today's story, we're going to talk about,

well, first of all, marketing a beverage is difficult. So we're going to talk about this coffee

business, but it's a, it's a tough category. Like we've seen it done before, but it kind of falls in

the category of like, if you can do anything else, why would you not look at that category first?

Just because food and beverage is tough. Lots of issues with storage, transportation, lots of

legal issues, requirements, safety, licensing,

etc. But I guess, you know, if you have a calling to make cold brew coffee like this General Mills employee

slash endurance athlete, you're going to hear about in today's story, what can you do but answer that

...