Lemonada.

What if the key to scaling your expertise wasn't doing more work, but teaching others to do the work themselves?

That's exactly what Shannon Madden discovered when she transformed her web design hustle from

trading time for money into a scalable teaching business that reached thousands of students.

Hey friends, welcome to Sautil School. Chris Gillivow here, your host. This is our weekend workshop

segment. It's all about helping you learn the key steps to a new hustle in 2025, one step or concept per week.

It includes activities, examples, and more. And of course, it's all free. For the first half of the year,

we went through the 27 steps in the book Side Hustle, from idea to income in 27 days. Now in the second

half, we're looking at more detailed case studies so you can understand how people apply

this framework. So let's talk about Shannon, Shannon Madden. Shannon Madden worked a full-time

IT job, but it developed strong WordPress skills on the side. WordPress is a platform you can use to

make websites. And she initially monetized this knowledge by taking on freelance web design

projects for small businesses. And that was fine, steady work, well-paying, but Shannon quickly

ran into the classic service provider problem, which is that her income was directly tied to

her available time. To earn more, she had to work more hours. There was no way to scale

beyond those time

limitations. She also noticed something interesting about her clients. Many were frustrated by their

dependence on web designers for every small update. They wanted to learn how to manage their own

websites, but felt overwhelmed by WordPress's complexity. WordPress is the kind of platform that can be

simple or it can be

complex. There's a lot you can do with it, but sometimes beginners or newbies struggle to adapt.

And this frustration represented an opportunity. Shannon didn't recognize it first, but then she

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