Ep. 3127 - TBT: How Selling $2 Digital Products Earned $185,000

Side Hustle School

Chris Guillebeau / Onward Project

Business, Entrepreneurship, Careers

4.8 • 3.3K Ratings

🗓️ 24 July 2025

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this week’s Throwback Thursday segment, discover how one side hustler created a shop selling $2 digital products—and scaled it to $185,000 in revenue by mastering SEO, volume, and a few smart upsells.

Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.

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Transcript

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0:00.0	Lemonada.
0:02.7	How selling $2.2 digital products, in fact, earned $185,000.
0:18.2	Can you sell stuff for $1 or $ dollars each and end up making six figures?
0:23.1	Well, normally I would say no. Normally I would say it's probably better to have more of a profit
0:27.7	margin. You have to have a lot of customers if you're selling for such a low price.
0:32.0	But I also like to be proven wrong. And in today's episode, you're going to discover how
0:35.4	one side hustler created a shop selling $2
0:37.8	digital products scaled it to $185,000 in revenue by mastering SEO, volume, and a few smart
0:46.1	upsells, which is going to be a big key to the process. So let's look at it. Welcome to
0:50.6	Sight Ussel School. Welcome to Throwback Thursday. My name's Chris Gillef-O.
0:58.0	Every Thursday, in fact, we take a look at someone whose story has evolved or changed,
1:03.4	transformed in some fashion since we first featured them on the podcast. We've had more than 3,100 episodes of the show, so there's lots to pull from. Last week, we heard how a side hustler built
1:09.1	a passionate following by making snake-skin
1:11.3	wallets without ever using a single animal product, just upcycled materials and a clever story.
1:17.7	Today, we're going to hear from Maggie, who made a shop selling digital products,
1:21.7	scaled it to, as I said, $185,000 in revenue and still going and did this over the course of
1:27.1	just under two years.
1:29.0	So very cool side hustle.
1:30.4	Let's hear the story directly from her.
1:32.6	I'll come back at the end with a quick wrap up.
1:41.4	When I first opened my Etsy shop, it wasn't some master plan.
1:45.7	I just figured, hey, maybe I can sell a few printable planners.
	...

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