Lemonada.

What if the difference between earning $50 an hour and $120 an hour came down to a single marketing decision?

That's exactly what Jake Posco discovered. He transformed his

guitar teaching business with one bold strategy that doubled his rates, more than doubled,

in fact, and filled his schedule. Welcome to Sidesv School. My name's Chris Gillibow, your host.

Welcome as well to Weekend Workshop. This is our format, helping you learn the key steps to a new

hustle in 2025, one step, or concept per week.

It includes activities, examples, and more, and of course, it's all free.

Today we're talking about how a music teacher raised his rates to $120 an hour.

Most music teachers don't earn that much, but Jake Posco found a way to do it.

So for this particular segment,

we're using the book Side Hustle from Idea to Income in 27 days. It's available wherever books are sold. And for the first half of the year, we went through those 27 steps. And now in the second

half, we're looking at more detailed case studies so you can understand how people apply the

framework. Let's get into it. As for Jake, he was already teaching guitar, but like most music

teachers, he struggled with some typical challenges. His rates were stuck around $50 an hour,

which seemed reasonable, but didn't reflect the value he provided. He also had to do some extra work that wasn't paid,

so he's trying to figure out how can I increase my rate. He also had students canceling,

showing up unprepared, and Jake found himself competing primarily on price with other local

instructors. The breakthrough came when he realized he was thinking about his service completely wrong.

Instead of positioning

himself as just another guitar teacher, because a lot of people play guitar, he decided to become

something more specific. In fact, he called himself the provider of the most awesome guitar lessons

...