Lemonada.

Today we've got a listener who wants to launch a no recipe cooking channel.

Do you in fact need step-by-step recipes to build a food business, a content-based food

business?

That is, In this episode,

we're going to explore whether teaching kitchen improvisation can become a profitable niche, a moneymaker,

something that helps pay your bills. That's what we're all about on side hustle school.

So what if the goal is for this cooking show, it's not a 30-minute meal or a five-ingredient

fix? We've heard of that kind of formula. What if the goal isn't to follow a recipe for this cooking show, it's not a 30-minute meal or a five-ingredient fix.

We've heard of that kind of formula.

What if the goal isn't to follow a recipe but to ditch it entirely?

So that's Nina's idea.

She is a confident home cook.

She likes improvising.

She wants to teach people how to do the same.

Instead of posting traditional recipes, her channel is going to be built around instinctive,

no measuring cooking. Is is going to be built around instinctive, no measuring,

cooking. Is it going to work? Well, it's hard to say for sure. But what might Nina want to know,

or what might any content creator want to know if they've got an idea and they're trying to figure out, should I pursue this one or try something different? Let's explore what's possible

and how it can be more marketable than you might expect.

Maybe there's a couple things you can do to increase your odds of success. If that sounds like a worthy goal to you, stay tuned. Got a quick shout out to our sponsor. Then I'll bring you

Nina's a question. What's up? What's up? I want to tell you today about our partner, ZipRecruiter. You know, ZipRecruiter. If you don't,

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