Ep. 310 - What is AGENTIC AI? Bloomreach CMO Amanda Cole breaks down the future of AI and Ecommerce!

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 17 April 2025

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Do This, Not That, host Jay Schwedelson welcomes Amanda Cole, CMO of Bloomreach, to explain the increasingly important concept of Agentic AI and how it’s revolutionizing e-commerce and marketing. They explore how consumers are already interacting with AI agents, the future of voice-activated e-commerce experiences, and the essential skills marketers need to stay ahead in this rapidly evolving field. ================================================================= Best Mome...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:20.0	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our everyday. I'm Jay Schwettleson. Let's do this, not that.
0:40.0	We are back for do this, not that. We are back for Do This, Not That podcast.
0:43.0	And today I'm very excited.
0:45.0	We're going to be talking about agentic AI.
0:47.6	I basically don't know what that is because I'm clueless.
0:50.6	And that's why I'm excited to have the person that we have here.
0:53.3	We have an absolute expert.
0:54.4	Who do we got? We got Amanda Cole. Now, Amanda is the chief marketing officer at Bloomreach.
0:59.3	If you don't know Bloomreach, I don't know what planet you're on because they are literally
1:03.9	powering the equivalent of 25% of all e-commerce experiences in the U.S. and the UK.
1:10.9	They work with 1,400 brands globally.
1:13.9	I mean, on a daily basis, all right,
1:15.9	they're responsible for 250 million searches
1:18.2	on all the different e-commerce sites that you shop on.
1:20.8	I mean, they're a big deal.
1:22.4	Amanda's a big deal.
1:23.3	She won't tell you that,
1:24.2	but they're leading the charge with all things AI,
	...

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