Ep #309: MVP: Coaching Business Offers

Make Money as a Life Coach®

Stacey Boehman

Entrepreneurship, Buildingatribe, Branding, Sales, Networkmarketing, Self-improvement, Business, Lifecoaching, Influence, Marketing, Education, Impact

4.6 • 831 Ratings

🗓️ 27 November 2024

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Have you ever wondered what type of coaching offer you should sell at different stages of your business? How do you decide between one-on-one coaching, group programs, courses, or memberships? In this episode, I dive deep into the world of coaching offers and reveal my strategic approach to choosing the right one for your business.

Whether you're a brand new coach or looking to scale your existing business, this episode provides you with a clear roadmap for crafting an irresistible offer. Learn the pros and cons of each type of coaching model, when to introduce them, and how to ensure they align with your revenue goals. If you're ready to take your coaching business to the next level, this is a must-listen.

If you want to start making serious money as a coach, you need to check out 2K for 2K. Click here to join: https://staceyboehman.com/2kfor2k!

Transcript

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0:00.0	Welcome to the Make Money as a Life Coach podcast.
0:08.6	We're sales expert and master coach Stacy Bayman teaches you how to make your first 2K,
0:13.9	20K and 200K using her proven formula.
0:19.2	Hey coaches, welcome to episode 309. Today I'm doing a most valuable podcast episode based on a ton of
0:29.6	conversations I've been having in all of my communities. Everyone has been asking my
0:34.3	theory, my thoughts about when to launch what type of offer as a coaching business.
0:41.1	And I just already have a podcast about this.
0:43.3	But I also know that my students don't always listen to the podcast because they're actively
0:47.5	working with me.
0:48.9	And then sometimes you join the podcast after I recorded the episode and you don't hear it.
0:53.9	And so I just thought it would be
0:54.9	really powerful to open up this conversation again. In this episode, I dive into when you should
1:01.1	offer what type of business offer or coaching offer. So an offer, like what type of offer,
1:08.0	we're talking about one-on-one, group, programs, courses, memberships. I tell you my
1:12.7	thoughts on when to offer each type of offer. I know that's a double whammy there. But when you
1:18.4	should sell each type of offer. And from the perspective of there are three things I'm always
1:23.7	factoring in, your audience size, your coaching experience, and your experience
1:29.7	selling and marketing and your skill level in doing that. So those are the three things I factor in
1:35.9	when looking at, I call it a coaching business model, right, what your business model should be.
1:41.4	Should it be one-on-one? Should it be group? Should it be program? Should it be course? And I just want to give you my theories and my thoughts. And, you know, if someone came to me as a
1:49.2	brand new coach and said, I don't know anything about what type of thing I should be selling,
1:52.6	what should I be selling, or what's the strategic thing I should be thinking about when I'm thinking about my offer. What should I factor in? What should I consider? I give you all
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