Ep.306- ULTIMATE Subject Line Test Ideas!🧠| Jay’s SCOOP

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 11 April 2025

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of "Do This, Not That," host Jay Schwedelson dives into the ultimate tactics for writing email subject lines that can significantly boost open rates. He presents actionable strategies based on data analytics from over 6 billion emails, offering marketers insights for creating compelling email subject lines. Divided into three categories—10 percenters, 20 percenters, and 30 percenters—Jay lays out techniques that marketers can implement right away to enhance their email perform...

Transcript

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0:00.0	Welcome to Do This Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:19.9	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our every day. I'm Jay Schwettleson. Let's do this, not that. We are back for do this, not that.
0:43.4	We are back for Do This, Not That podcast, presented by Marigold.
0:44.9	And I'm trying something new today.
0:46.4	This is going to be a new series.
0:51.3	I'm trying out called the ultimate series where we break down different marketing tactics and the ultimate tactics to try in that bucket. So today, I want to rip
0:57.0	through really fast. What are the ultimate subject line tactics right now from our most
1:02.3	recent data that are driving an increase in open rates, the percentage of people opening up
1:07.7	emails for both business and consumer marketers.
1:11.2	This is going to be the most annoying episode ever because I'm going to rattle off so much
1:14.9	stuff.
1:15.7	And if you're driving, you're like, well, I can't do anything with that.
1:19.0	That's what I do.
1:20.1	I'm annoying.
1:21.1	Oh, well, this is me.
1:22.4	How you doing?
1:23.3	Anyway, let's get into it.
1:25.1	So I want to bucket this into three categories.
1:28.5	Tactics that you could do in your email subject lines for your promotional email that will lift your email performance by 10%.
	...

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