Lemonada.

How do you balance what you love doing with what the market wants?

This is the age-old question, a very important question for side hustlers.

Is it better to focus on what sells or what you love

making? Wouldn't it be best if there was a perfect Venn diagram? Well, that would be best, and sometimes

that works. But often there's a little bit of adjustment. So in this episode, we're going to talk about

how to balance passion and profit, specifically in a product-based business. So we're going to hear

a question from a listener in Chicago.

This guy designs custom wooden desk organizers.

And so this is what he really likes to do.

Well, let's see.

He's going to explain it more.

But basically, there's a certain kind of design that he likes,

but his customers seem to be gravitating toward some other designs.

So what do you do in that situation?

Do you give the people what they want?

Do you hold fast as an artist, a craftsman, a maker, and say, this is what I want to make?

Or as I said, might there be some happy medium?

Let's talk about it.

Let's talk about how to find that sweet spot.

How do you balance what you love with what the market wants?

I love this question. Detailed version from Martin and my answer coming right up.

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