Lemonada.

Are meta ads worth the investment?

In this episode, we're going to explore the best practices for running profitable

campaigns on Facebook and Instagram in 2025.

Got a question from a listener in Texas.

He has had mixed results with meta ads. He wants to know how to make his campaigns more

consistent and profitable. We talk about this from time to time. Social media ads can be a great

way to waste a lot of money to spend money in which you never see a return, to spend money that

never comes back to, well, I guess we kind of covered it with waste money. Or they can be very

effective. And the biggest companies spend millions of dollars on Facebook ads, Instagram ads.

Sometimes small businesses and side hustlers are also able to be successful, spending money

and then receiving

more money in return in the form of sales, which of course is the goal to have a positive

ROI return on investment. Let's talk about some best practices to help James and others,

somebody out there, let's hope, get the most for their ad budgets. Detailed question and my

answer coming right up.

Hi, I'm James from Round Rock, Texas. I've been operating a small online shop selling fitness gear,

and I'm trying to figure out how to use meta ads, Facebook, and Instagram effectively.

I've experimented a little, but the results have been all over the place.

Sometimes I get great sales, and other times it feels like I'm just burning through money.

One of the best practices for running meta ads these days, and how can I make sure my campaigns are profitable without wasting my budget? James, let me give you a very practical

and specific answer. Meta ads can absolutely work. As I said, big businesses, small businesses,

...