Ep. 2973 - TBT: Turning Late-Night Edits into a Niche Agency
Side Hustle School
Chris Guillebeau / Onward Project
4.8 • 3.3K Ratings
🗓️ 20 February 2025
⏱️ 8 minutes
🧾️ Download transcript
Summary
In this week’s Throwback Thursday segment, discover how one freelancer turned scattered editing gigs into a specialized agency serving fitness creators, creating sustainable monthly income.
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
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Transcript
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| 0:00.0 | With our longtime partner, ShipStation, you can save hours and money every month by shipping |
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| 0:17.8 | side hustle to sign up for your free trial. That's shipstation.com |
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| 0:25.6 | Lemonada. |
| 0:30.2 | Turning late night edits into a niche agency, a niche profitable agency, I should say. Welcome back to the podcast. This is side hustle school. That's the name of the podcast, but also this is throwback Thursday, where we take an in-depth look at someone whose story has evolved since we first feature them. And we like to hear how their business has grown or evolved or transformed, |
| 0:54.6 | perhaps a challenge they have been through, perhaps a big success. It could be all those things. |
| 0:59.1 | It could be, you know, a couple of those things. It just depends on the story. Last week, |
| 1:03.1 | we heard from a freelance SEO auditor who transformed one-time reports into a monthly subscription. |
| 1:09.3 | So this was a big success for them because they were |
| 1:11.0 | getting paid once and now they get paid every month. That, you know, getting paid 12 times a year is better |
| 1:15.5 | than getting paid once a year. And they're doing that by offering clients new keywords, insights, |
| 1:21.0 | ongoing support, and so on. Today, kind of a similar process of evolution, a little bit of a |
| 1:27.0 | different outcome, but a similar process of thinking, how little bit of a different outcome, but a similar |
| 1:28.1 | process of thinking, how can I grow my business a bit and have it provide more reliable |
| 1:33.0 | income, not just one-time income. So we're going to hear from a Toronto freelancer who turned |
| 1:38.8 | these scattered editing gigs into a specialized agency serving fitness creators. |
| 1:49.7 | And that's how she has focused her business, which now provides sustainable monthly income, |
| 1:52.3 | as noted, better than just one-off income. |
| 1:54.6 | What's happened since we last heard from her? |
... |
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