Ep. 2950 - Q&A: “How much time should I spend on social media each week?”
Side Hustle School
Chris Guillebeau / Onward Project
4.8 • 3.3K Ratings
🗓️ 28 January 2025
⏱️ 7 minutes
🧾️ Download transcript
Summary
In today’s episode, we help a handmade pottery business owner decide how much time to spend on social media each week. Learn how to focus on what works, save time, and grow your online presence without burnout.
Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.
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Transcript
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| 0:00.0 | With our longtime partner, ShipStation, you can save hours and money every month by shipping from all your stores with one login. |
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| 0:20.2 | That's shipstation.com code side hustle to sign up for your free trial. That's shipstation.com |
| 0:21.8 | code side hustle. You can save every day by shopping at Whole Foods Market. Seriously. |
| 0:28.2 | Don't just go for their big sales. Walk the store and see the savings for yourself. |
| 0:33.0 | In the meat department, look for yellow low price signs on Whole Foods Market, no antibiotics ever chicken breast |
| 0:38.9 | and ground beef. Quality flavorful meats. Price just right. Perfect for big dinners with plenty |
| 0:44.8 | left over for tomorrow's lunches. There are so many ways to save at Whole Foods Market. Now you know. |
| 0:53.0 | Lemonada. |
| 1:01.9 | Yeah. Now you know. Lemonada. Well, here's a question that drives a good amount of stress and anxiety for side hustlers, small business owners, and we're going to do our best to remove or at least reduce some of that concern. |
| 1:12.2 | The question is, how much time should I spend on social media each week? And specifically, |
| 1:16.8 | how much time should you spend trying to promote your project or connect with customers or |
| 1:21.5 | partners, whatever the case may be? Obviously, social media can be powerful for building a business, |
| 1:26.9 | but it can also feel |
| 1:27.8 | like a time sync if you're trying to do it all. So in today's episode, we're going to help a |
| 1:32.5 | handmade pottery business owner who's just trying to figure this out. She's feeling overwhelmed |
| 1:36.6 | by managing multiple platforms like Instagram, TikTok, Facebook, and Pinterest, add 12 other |
| 1:42.4 | networks to that list, at least potential networks that you could be on |
| 1:46.1 | LinkedIn, et cetera, et cetera. But what do you do, right? So she wants to know how much time she |
| 1:50.7 | should realistically spend on social media each week and how to determine what's actually |
... |
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