Hello, everyone. Welcome to Fat Mascara. I'm Jen. And this is, you're the co-host, so just

say your name, you know? Caroline Moss. Hi, Caroline Moss. Hi, Jen. This is so fun.

Caroline's the host of, she thinks, she's bought it, a podcast that is amazing that you

should subscribe to immediately. She's also a writer and author. She's the co-author,

excuse me, of Hey Ladies, which is an excellent title. Thank you. And then you also have that series

of books, Work It Girl. Yes. Yes. I'm so excited to have you here. I'm so excited to be here.

Thank you. Thank you for thinking of me for this. You're very welcome. Okay, so here's how it's

going to go. This is, we're going to do, we're going to do a little bit of beauty news science

corner. Then we're going to interview you, get to know you, steal all of your secrets. Okay.

I want to hear best beauty products. Like I already know some from your show because you do a really

great job covering that stuff. Thank you. But we'll get more. And then we'll talk about like the

phenomenon of viral products that go cult favorite gang busters. Sometimes we know why, sometimes we

don't. Sure. Are you into it? I'm so into it. All right, let's do it.

Okay, it's time for the beauty news. I decided I wouldn't subject Caroline to this because I'm doing

a little something different. Last week I skipped Jen science corner and good lord, you guys were

not happy. I got a bunch of DMs. People were like, where was science corner? I didn't realize

science corner was like, I thought you were all just indulging me, but seems like you like it. So,

I'm doubling down and sharing two interesting things that I've been reading up on. The first is

the company Jivadon, it's a fragrance house. They just acquired Marisi, this company Marisi,

based on deep learning technology and artificial intelligence. They're able to match what a consumer

thinks a smell should look like. What kind of mood it should have to really high degree of

efficiency. For example, have you ever smelled something like a body lotion? It's in a yellow bottle

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