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Wine for Normal People

Ep 270: La Pitchoune Winery, Outsiders Who Broke Into Sonoma Wine and Rocked It

Wine for Normal People

Wine for Normal People

Alcohol, Lifestyle, Arts, Education, Food, Wine, Dining, Grapes

4.61.5K Ratings

🗓️ 31 March 2019

⏱️ 44 minutes

🧾️ Download transcript

Summary

When Tracy Nielsen -- Co-Founder & Assistant Winemaker of La Pitchoune -- came to Sonoma from Colorado and wanted to break into the wine business, she struggled. Despite her fantastic personality, life experiences in sales, marketing, and customer service (plus she kicks butt because she was a river raft guide in her home state of Colorado), there was little offer of help or employment. So she and her husband, Peter Joachim Nielsen decided to start their own winery.

They hooked up with the Andrew Berge - Master Winemaker, with a degree in agriculture from UC Davis and experience in making wines that express the vineyard in which they grew. The quartet was rounded out by Brett Van Ernst, marketing powerhouse to form La Pitchoune Winery, and they have been wildly successful, making Pinot Noir, Chardonnay, Rosé and Chenin Blanc in small lots from excellent vineyards.

La Pitchoune means “the little one” in French and the name speaks to small production, small lots, and their small size. This crew has not been around that long but already they’ve received major recognition from the wine cognoscenti and you can find their wines at Michelin-starred restaurants, including The French Laundry and Auberge du Soleil in Napa.

They will be at www.undergroundwineevents.com on April 6, 2019 (please visit the site for other upcoming events!)

Here are a few notes from the show with Tracy and Andrew:

  1. We discuss the origins of La Pitchoune and how Tracy and Peter decided to form it.
  2. We talk about Andrew's journey from Germany to Minnesota, where he grew up, to Sonoma, where he took a degree in agriculture. Andrew tells us how his more practical, mid-western approach to the wine industry has been an asset.
  3. We drill into terroir and the benefits of a more hands-off winemaking style -- natural yeast fermentation, few additives, letting the land speak through the wine.
  4. We discuss Sonoma Mountain, the small, varied appellation from which very few people make wine.
  5. There is a lot of nerding out about the various vineyards and winemaking
  6. Finally, we talk business -- how La Pitchoune approaches customers and how its partnership helps them to succeed in the very competitive wine industry.

Thanks to our sponsors this week:

YOU! The podcast supporters on Patreon, who are helping us to make the podcast possible and who we give goodies
in return for their help! Check it out today: https://www.patreon.com/winefornormalpeople

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Transcript

Click on a timestamp to play from that location

0:00.0

Thanks for

0:08.0

listening to Wine for normal people.

0:10.0

The podcast for people who like wine,

0:12.0

but not the snobbery that goes with it.

0:14.0

I'm Elizabeth Schneider a certified sileleier and certified specialist of wine.

0:20.0

And I'm MC Ice, just a wine-loving normal person.

0:23.0

A little intro to this podcast of La Picune.

0:27.0

That's how you say the name of the winery.

0:29.0

Very cool people. I think you guys are going to love again, hearing the story of yet another small

0:35.3

producer and the challenges and also the joy that they have. They're all a little bit different.

0:40.6

They have some things in common, but I think one of the great things about doing this series is that people really express why they do things and they all have slightly different orientations.

0:50.7

I feel like I learned so much about winemaking, about vineyard practices, about the commonalities

0:56.6

among small producers and why they love what they do and how it is so very different from

1:02.1

industrial winemaking, which is the stuff that you see in big

1:05.0

case stacks all along in the grocery stores.

1:07.9

So Tracy and Andrew are fantastic.

1:11.3

I think you're going to love this podcast. Just one last pitch. If you

1:15.2

are in California on April 6th, 2019, if you're listening to this in real time, please come

1:20.6

see us in Heelsburg, California.

1:22.8

Still have a couple tickets left.

1:24.6

And we would love to see you.

1:26.0

You go to underground wine events.com.

...

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