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The James Altucher Show

Ep. 264 - Erika Ender: "Despacito" Songwriter on Connecting With The World to Find Your Talent

The James Altucher Show

James Altucher

Education, Business

4.62.7K Ratings

🗓️ 12 October 2017

⏱️ 36 minutes

🧾️ Download transcript

Summary

"Everyone has their own talent," Erika said. "And my talent is expressing through writing songs and from singing them." She wrote "Despacito" - the fastest song to hit 3 billion downloads in the history of music. Now it's past 4 billion. That's half the planet.  I asked how she did it. "Let's say I want to write a song that gets 4 billion views," I said. "What should my first few steps be?" "You know what..." she said. "I don't think about the numbers. I think the main thing is for you to connect with the world." She has a beautiful way of thinking. And it bleeds into her art. Often, my mind is full of fears and it clouds my creativity. So I asked if she's afraid of losing. Or not topping herself. What if "Despacito" was it? Her peak?  "Everyone asks me that," she said. "People are always asking, 'Do you feel pressure? What are you going to do next?' And I say, "You know what... this is such a gift. I'm not putting any pressure on myself because I think doing that is seeing life from the ego eyes. I'm not thinking I'm going to top this. I'm just going to keep doing quality work. I'm trying to evolve." That's the key to having an "abundance mentality." And the key to pursuing your talent. Make sure to read the full show notes here: https://jamesaltucher.com/2017/10/erika-ender/ And don't forget to subscribe to "The James Altucher Show" on Apple Podcast or wherever you get your podcasts! ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

This isn't your average business podcast and he's not your average host.

0:06.4

This is the James Altiger Show on the Choose Yourself Network.

0:10.4

Today on the James Altiger Show.

0:15.0

Suddenly the song was number one the first day.

0:19.0

The day of the release it was number one in 14 countries.

0:24.0

Let's say I want to write a song that gets 4 billion views.

0:28.0

What should my first few steps be?

0:30.0

You know what? I don't think about the numbers.

0:33.0

The main thing is for you to connect with the world.

0:36.0

The more I travel, the more I understand the human being.

0:40.0

I see life with the eyes of a child.

0:42.0

Humans start to complicate things like let's start the song.

0:46.0

What happened? And they did this and that.

0:48.0

It was so organic. It came out so easily.

0:51.0

I mean everyone has their own talent and my talent is expressing it through writing songs and from singing them.

0:57.0

You know?

0:59.0

Oh my gosh. Special thanks to our sponsors today.

1:06.0

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1:10.0

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1:15.0

Return with a groundbreaking new book, The Power of Moments.

1:19.0

The Power of Moments explores why certain brief experiences.

1:24.0

And you know what I'm talking about? Can jolt us and elevate us and change us?

...

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