Ep. 260: Sally Hogshead Interview with Michael Covel on Trend Following Radio
Michael Covel's Trend Following
Michael Covel
4.6 • 732 Ratings
🗓️ 27 July 2014
⏱️ 40 minutes
🧾️ Download transcript
Summary
My guest today is Sally Hogshead, a New York Times bestselling author, National Speakers Association Hall of Fame speaker, chief executive officer of How to Fascinate (Fascinate, Inc) and a former advertising executive.
The topic is her book How The World Sees You: Discover Your Highest Value Through The Science of Fascination.
In this episode of Trend Following Radio we discuss:
- Fascination and paying attention
- The seven different categories of things that fascinate us
- What those who fascinate have in common
- Developing a personality assessment that shows how the world sees you
- Understanding your own personal branding
- Analyzing Michael Covel's own fascination survey
- Not being a commodity
- Why if you're not generating a negative reaction from someone, you're probably not fascinating anyone
- Why you don't want to be vanilla ice cream
Jump in!
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I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.
To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/
You can watch a free video here: https://www.trendfollowing.com/video/
Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast
My social media platforms:
Twitter: @covel
Facebook: @trendfollowing
LinkedIn: @covel
Instagram: @mikecovel
Hope you enjoy my never-ending podcast conversation!
Transcript
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| 0:00.0 | This is Trend Following Radio, where great thinking comes alive. |
| 0:10.9 | Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings. |
| 0:21.2 | I am your host, Michael Covel. |
| 0:24.0 | Not filtered, raw, honest. |
| 0:27.3 | That's my passion. |
| 0:33.1 | Today in the show I have Sally Hogshead. |
| 0:35.4 | She's an American author, speaker, former advertising executive, |
| 0:39.5 | as well as the chief executive officer of Fascinate, Inc. |
| 0:43.3 | I came across Sally a few years ago with her book Fascinate. |
| 0:48.0 | Her newest book, How the World Sees You, |
| 0:50.9 | Discover Your Highest Value Through the Science science of fascination is out now. |
| 0:55.7 | And for the first 500 people, yes, this sounds like a sales pitch, but it's a really cool |
| 1:01.2 | assessment that Sally has developed. She's developed an assessment, a personality assessment |
| 1:06.0 | that shows how the world views you. I took it. |
| 1:11.1 | Very cool. |
| 1:12.0 | Her books, very cool. |
| 1:13.7 | Very, very wise lady. |
| 1:16.5 | I'm going to put the link to this free assessment in the write-up for the podcast. |
| 1:22.8 | And the special code, not surprising, is trend following. |
| 1:27.4 | All one word, trend following. I hope you |
| 1:30.7 | enjoy this conversation. |
| 1:35.5 | If you'll indulge me for just 30 seconds or 60 seconds, I'll tell you how I ended up coming to speak with you today. |
... |
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