One of our core values is Excel and improve,

and whatever you reward people will do.

So I think what people, when you're putting out leaders

and saying, congratulations on this promotion,

you know, Cameron has just crushed Excel and improve.

He's taken all of our courses.

He did this.

I think people start to see that the people stepping up

and the people getting promoted

are the ones that are invested in the learning

and getting better and that if the company is growing 30 or 40 percent a year and you're not going to do any work to get better, you are going to be in a precarious position pretty quickly.

So I think it actually works better, show not tell.

I think what people saw was like, hey, maybe Matt was resistant to some of this stuff, but he really started embracing this stuff and learning and got a coach.

And I think then they can see the results that he was getting and they're like,

look, I got to do the same thing if I want to qualify for that role.

In a company growing at 20% or 30% a year for a decade, if people aren't getting

approximately that much better every year, they will be consumed

by the growthOO Alliance and brought to

you by its founder Cameron Herald. In the Second in command podcast, we talked to top

COOs who share the insights, strategies and tactics that made them the chief

behind the chief. And now here's your host, Cameron Herald.

All right, so this is going to be a great episode for you.

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