Ep. 247 - 🥳Happy New Year!🪩What's Up THIS WEEK:🆕Big Search Changes, 20% Increase in Email Opens🦑SQUID GAMES🦑

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 31 December 2024

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Do This, Not That, host Jay Schwedelson dives into recent developments in AI search tools, shares effective email marketing strategies for January, and sprinkles in some fun pop culture updates. ================================================================= Best Moments: (01:05) Introduction of SearchGPT and its potential impact on Google's search dominance (02:25) ChatGPT's growing user base and implications for marketing (03:41) Tips for optimizing content for AI sear...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:20.0	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our every day. I'm Jay Schwettleson. Let's do this, not that.
0:46.4	We are here for what's up this week from the Do This Not That podcast presented by Marigold.
0:47.0	And you know what?
0:52.5	Every other podcast on planet Earth has mailed it in and they are not doing new stuff.
0:53.6	But no, we are here.
0:56.2	We're sharing the latest and the greatest today right now.
0:57.5	So what is going on this week?
1:05.3	Well, I think Google should get a little bit nervous about how many people are going to be using their search tools in 2025.
1:13.4	And the reason being is about two weeks ago, chat GPT released their free version of their search tool called SearchGPT.
1:15.7	That's at SearchGPT.com.
1:21.9	And for me personally, I just went on a family trip and I use SearchGPT.com for everything.
1:26.2	I did not use Google once because this thing is so powerful.
1:29.6	It is ChatGPT basically tied together with a live action search engine and it is working so well and we see it in all the data. So first off,
1:35.2	how did I use it? I used it in a way that I would use Google search normally, but I used it
1:40.4	even beyond that. So I would go to it and say things like, hey, I need the best non-boring
1:47.0	things to do near our hotel. And I gave our hotel address. I need restaurant recommendations.
1:53.6	I need places that older teenagers would like to shop. And I need to know the stores that are open
1:58.4	right now and the hours of the stores. And it would give it to you in one second.
	...

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