Ep. 241: How Byredo Changed the Perfume Game with Ben Gorham

Fat Mascara

Fat Mascara LLC

Dermatology, Fashion & Beauty, Arts, Beauty News, Makeup, Skincare, Perfume, Fragrance

4.8 • 1.8K Ratings

🗓️ 15 October 2020

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

Byredo founder Ben Gorham built a fragrance brand that helped define the scent of the past decade. So, what’s next? In this revealing conversation, he explains how he turns memories into perfumes, why luxury doesn’t need to be exclusive, and the story behind Byredo's new makeup collaboration with Isamaya Ffrench. Listen in to find out how a Swedish pro basketball player with family ties to India and Canada became perfume’s indie darling. -- Want more of our beauty podcast? Episode Recaps & Notes: fatmascara.com/blog; Our Private Facebook Group: Fat Mascara / Raising a Wand; Instagram: @fatmascara, @jessicamatlin, @jenn_edit; Twitter: @fatmascara; Email: [email protected]; To Leave a Voicemail & Be Featured on a Future Episode: 646-481-8182.

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Transcript

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0:00.0	Welcome to Fat Miskara. It is an interview day and this is a biggie. What's up? I'm Jessica. I'm Jessica.
0:12.0	I'm Jen. Hi everyone. I'm Jessica.
0:13.0	I'm Jen.
0:14.0	Hi everyone.
0:15.0	I'm really excited about this interview.
0:16.0	Okay, this is Major Major.
0:17.0	Now there's a funny little backstory here.
0:19.0	Oh, God, Flushing.
0:20.0	Okay, Jen, oh oh she is flushing.
0:23.4	She doesn't even need any of that like Selena Gomez rare beauty
0:26.8	blush today because it's all, oh natural, baby, oh natural,
0:31.6	oh natural. We've got... We've got... We've got Ben Gorham. He's the guy behind
0:37.3	by Rado. He invented it. Yeah, he did. So... He's been my beauty crush for like
0:42.8	Oh okay yeah just go ahead Jen want take it away?
0:46.8	I don't know I not anymore but when I was single did you remember if you've listened to the show for a while
0:51.0	there was like a good season of Jen singleness
0:53.7	that I talked about Ben like like maybe a season I don't know I talked about Ben
0:59.6	Gorham like every other episode and how I had such a crush on me.
1:03.2	Of course he was married at the time.
1:04.6	I think you already had kids, whatever.
1:06.1	I'd interviewed him for like a tattoo magazine.
1:08.3	I was like, I just thought he, I liked his story and I liked that he was an artist and when I...
	...

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