Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for Do This, Not That, presented by Marigold.

And this is a magical time of year for marketing.

You know, so often you'll hear from people and they'll say, oh, I can't take it.

My inbox is flooded with so much garbage and spam from all these companies selling stuff, or I can't go on social media. There's just so much stuff being promoted. That is the wrong

mindset. This time of year is a marketing gift. The biggest brands on the planet spend all year

long. They take all of their talent, all of their research, all of their resources, all of their

testing, and they put it all into this time of year and they put out their marketing campaigns,

their social media posts, their email campaigns.

And instead of looking this like, oh, I'm being overloaded, look at it as a marketing gift and break

everything down. What time did they post it? What time do they send out the email? What's in the

subject line? What are the call to action button say? What colors are they using? What is their

cadence? What are they doing? Because they're not doing anything by accident this time of year?

It is a marketing gift.

And this is stuff we should be learning from.

What else we should be learning from is something that Spotify does.

This idea of Spotify wrapped is amazing for both business to business and consumer marketers.

I have some data for you about how you can do this in your own marketing.

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