Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are here for Do This Not That presented by Marigold.

Today we're talking about social proof, and I'm here to tell you probably doing it wrong.

You are because you think with social proof that, okay, great, we got some testimonials,

we got some reviews, we're going to stick it on our website, we're going to stick it on our social proof that, okay, great, we got some testimonials, we got some reviews, we're going

to stick it on our website, we're going to stick it on our social media posts, and we are good.

You are basically checking the box that you're doing social proof. And I'm telling you, just like

anything else, okay, just like the words that you put in your search ad, just like the subject

line of your email, there are very little things that you can be doing that can change the outcome of everything

by how you're leveraging social proof of business and consumer marketers.

So I want to get into the tiniest detail on how it will change everything specifically.

But first, what is social proof? What are we

talking about? Listen, we all know that social proof is the idea that people are more likely,

right, to take action based on what other people say or do. We just follow each other. That's what

we do. We want to know what other people thinks. That's why influencers exist, right?

It shows that if people like or use something,

then others will feel more confident in trying to do that too, right?

Anyway, so this can be testimonials, it could be five-star reviews.

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