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Wine for Normal People

Ep 230: The Biz of Small Wineries with Jim Morris and Oded Shakked of Longboard

Wine for Normal People

Wine for Normal People

Alcohol, Lifestyle, Arts, Education, Food, Wine, Dining, Grapes

4.61.5K Ratings

🗓️ 5 May 2018

⏱️ 48 minutes

🧾️ Download transcript

Summary

Why have I devoted so many recent podcasts to interviewing small Sonoma wineries? Why did my partner, Laura, and I do an event featuring them and will do more in the future? And why do I regularly release the Big List: wineries owned by the huge, hulking wineries?

This podcast pulls it all together! After a quick intro from me and Laura, I hold the first roundtable/discussion. Jim, Oded, and I talk about...

  • The state of wine in CA/around the world from a consolidation perspective
  • What happens when a small winery is taken over by a large winery (personnel, vineyards, style changes, etc)
  • What happens for small guys when consolidation rules the day (what does this do to opportunity, to consumer choice, to viability)
  • The economics of how the small producer gets no attention/gets squeezed in the sales cycle
  • How small wineries stay in business/economically viable in the face of more and more consolidation
  • The quality question and big wineries
  • What consumers can do to diversify their drinking

We hope you can see why the issue is so dear to our hearts and I hope you can see why I am such a champion of small producers these days!

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Transcript

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0:00.0

Thanks for

0:08.0

downloading Wine for Normal People Radio.

0:10.0

It's the podcast for people who like wine

0:12.0

but not the snobbery that goes with it.

0:14.0

I'm Elizabeth Schneider, a certified Silmaier and certified specialist of wine.

0:20.0

And I'm MC Ice, just a wine-loving normal person.

0:23.0

Today we have a very cool podcast.

0:25.0

We're talking a lot about business and the business of small wineries.

0:29.6

And perhaps an explanation of why I've become so obsessed with small wineries.

0:34.0

We have in this intro by partner who came kicking and screaming,

0:39.0

thank you Laura, Pirei Fontana.

0:41.0

Thank you.

0:42.0

And I want to thank all of the people that support the

0:44.8

podcast on Patreon. W.W. Patreon.com forward slash wine for normal people. You can

0:50.9

get extras wine tips and videos and Google Hangouts if you decide to

0:56.2

be part of that small community just for a buck or two a month that really helps me stay

1:00.8

independent and I also want to thank in advance the sponsor this week which is the Great Courses Plus.

1:06.0

Laura let's talk about how we wound up falling into underground wine events.

1:11.0

Well let's start the beginning we met at a conference and we were

1:14.8

the ones whispering in the back that got in trouble. So that's how we originally met.

1:18.4

I told you this. I just met up with another guy recently who was at our table and he was like yeah I don't think

1:24.8

I'll forget you guys you're really bad we met each other but we were we were

...

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