Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are here.

It is Do This Not That podcast presented by Marigold.

And no, you cannot turn off your marketing brain yet.

We have a lot of runway left in this year.

And there are things that you can be doing.

And I'm going to share specific things that you can be doing for business to business marketing and business to consumer marketing that are not just Black Friday and Cyber Monday. And for all you business

marketers out there who've turned off your brains, turn them back on because this is a magical

time of year to drive a lot of engagement and a lot of stuff.

So let's dig into these different things.

Let me first throw out a business to business one.

So what a lot of people don't realize is that email sending volume, for example,

targeting business decision makers is about 70% lower in the second half of November and in the month of December.

Why? Because everyone thinks that everyone's brains are turned off, that budgets have already been

allocated so they don't do the same promotional offers. So this makes it an amazing time of year

to send out emails, especially letter format emails. If you send out

letter format emails to contacts on the business to business side that are director level and

above, so directors, VPs, C level, from December 1st through December 15th, that two-week period we see a 28% higher

...