Over the past five years, I've seen Ryan Deiss rise from a quality entrepreneur to one of the biggest names in Internet marketing. He's the founder and CEO of DigitalMarketer and anybody in the internet marketing space knows Ryan Deiss. He emailed me at 4am. He said, "I realized the promise that was made to millenials-- the same one that was made to me, and probably the same one that was made to you-- "Go to college. You'll get a good job," simply isn't true anymore."  The old promise is no longer true. But there's a new promise.... We're going back to a society where mastery matters. And grades don't.  But still....most parents want to send their kids to college. Have them waste the four years, and even the money. Get into debt. "It will pay off," they think, even though the data shows incomes for people ages 18-35 have been going straight down for 25 years. So how do you grow? Invest in yourself.  Shortcuts -   [7:42] - People say you go to college to learn how to be an adults. "The best place to learn to be an adult is to go and get a job," he said. "You can socialize around peers in the workforce. I met my wife in college. I'm thankful for that, but I think to call your first couple of years college the place where you learn to be an adult is mildly absurd."  - [17:45] - Ryan told me the top two things he looks for when hiring a candidate... and it's not a college degree. - [18:07] - Learn how to add value and move up in any job. - [25:18] - Ryan has four kids. Sending them to college would cost over a million dollars. But he said he would do it. But he has a few conditions: they have to get a job or internship. They need to test the market. And see if that's really the right fit for their lifestyle. Hear Ryan's advice on how to go through college the right way. - [28:44] - "I think if we acknowledge that a college degree is not a prerequisite to success or happiness in life than we will not as parents, or as kids, or as educators, or as employers, determine that it is a necessary requirement," Ryan said. We talked about the financial burden on kids and parents. It's not the best decision to go to a "four-year-long summer camp to find yourself." There are other options. - [32:21] - One alternative is an internship. Or apprenticeship. "I believe business owners like myself, like you, (people who hire people), I believe we should carry more of the burden of education on our backs," Ryan said. "If we're willing to make that investment, we'll recruit and retain some of the smartest people in the world." I was confused. "What do you mean by burden of education?" I said. "Will you take actual time and money to be part of someone's educational process?" He said "yes." -- Hey James here. Thanks so much for listening. If you like the show, subscribe! I have a new episodes every week.   ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.