Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are back for what's up this week from the Do This Not That podcast presented by Marigold.

This is our super short episode where we break down what's going on this week in marketing

and business and in life.

And then we solve our short ask us anything later in the week on our big tips episode at the end of the week. So what is going on this week? Well, are you on

blue sky yet? Because a lot of people are joining blue sky. They're like, uh-oh, what's a blue sky?

Yeah, this is the new Twitter or X, call it a copycat social platform that is growing super crazy fast.

I actually just joined this week.

My first follower was Anne Hanley, which is amazing.

But what is Blue Sky?

And really, why should you care?

So this was really championed by the former Twitter

CEO Jack Dorsey and Blue Sky was an invitation only space until it opened up in the last

few months and it looks and feels an axe just like X.

It does.

And I still like X.

I know X gets a lot of heat because of all sorts of reasons.

I think X is great for real-time information.

...