Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for what's up this week from the Do This Not That podcast presented by Marigold.

This is our super short episode to rate down what is going on this week in marketing and business and in life.

And then we still have our short ask us anything later in the week and our big tips

episode at the end of the week. So what's going on? Well, the world is still here. The

election has occurred and the world is still here. And the good news is basic marketing metrics have

totally stabilized in the last week. Now that all this garbage, all the ads on the radio and TV and SMS messages and emails from all the different parties and political action groups and local elections, it's all stopped.

Marketing has stabilized for regular marketing.

So World Data Research came out with some data from the past week and has found that email open and click the rates

are now within 2% of the same period last year.

And social post engagement is actually slightly up

versus the same period last year, which is great,

because now we could just get back to do what we got to do

promoting all of our regular stuff.

So no more holding back. What else do we see? This is wild.

So there was some data that came out that I thought was so funny that was even getting tracked

related to the election. So GoPuff delivery service released data from the election that said,

you know, they're one of these food delivery services. There was a 13% increase in orders of digestive

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