Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for D This, Not That podcast.

And today we have an awesome guest.

I'm very excited about, so who's here?

We got Mickey Howell.

So Mickey Howell is the chief revenue officer of Marigold.

Now, if you don't know what Marigold is, you're living under Iraq because they're an

incredible relationship marketing, loyalty marketing, email marketing, everything platform.

They have over 40,000 customers around the globe.

And maybe you don't know the name Marigold, but you should, but they're a role

of some of the best brands in the industry, things like sale through and campaign monitor and cheated digital and Emma and LiveClicker and so many others all rolled up into one, which is why they're able to have this incredible platform for marketers.

And Mickey's here.

We're going to talk about relationship marketing, but not in a way that's vague and weird, some way that you can actually

understand it and use it. So, Mickey, welcome to the podcast. Thank you, Jay. Thanks for having me.

It's exciting to be here. I'm excited to talk about this. So before we get into the whole world of

relationship marketing, whatever this is, this big word phrase is. Tell us, how did Mickey become

Mickey? Okay, but before I do that, did I hear you hit number one?

That's so nice. Yes, this podcast is the number one marketing podcast in the United States,

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