Ep 20: From Starting a YouTube in her Bedroom to 1M Views on Facebook: Evelyn from the Internets

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Blackpodcast, Sidehustlepro, Blackwomenownedbusiness, Entrepreneurship, Nicailamatthewsokome, Blackentrepreneurs, Sidehustleshow, Smallbusinessshow, Smallbusinessowners, Smallbusinesspodcast, Marketing, Sidehustle, Blackownedbusiness, Blackwomenentrepreneurs, Business, Sidehustles, Businesspodcast, Blackwomen

4.7 • 1.8K Ratings

🗓️ 19 October 2016

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Evelyn Ngugi is a Kenyan-American YouTube sensation literally blowing up the internet right now, and she can even count Beyoncé (yes, Queen Bey) among her fans (but we’ll get into that story on the episode). What’s it like to amass a huge following on YouTube and Facebook organically while you’re still figuring out your long term plan? On today’s episode, Evelyn shares how she balances being a popular YouTube and social media sensation with a regular 9to5 just like you and me. She is an example that even with a growing side hustle, we're all still just figuring it out as we go, and that’s OK.

On this episode we discuss:

Evelyn's “system” for developing and publishing content
How she’s grown her brand organically, without actively trying
What it’s like to have your work singled out by Beyoncé herself!
Why monetizing content on the internet is easy, but monetizing in a way that is sustainable is a different ball game
Why it’s important to differentiate what you enjoy doing and want to make money from, and what you actually want to do for a full-time job
Why you should get out there and explore your gift, even when you don’t have it all figured out

Links mentioned in this episode:

Show notes from this week's episode: SideHustlePro.co

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Transcript

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0:00.0	You're listening to Side Hustle Pro, the podcast that teaches you to build and grow a
0:07.6	Side Hustle from Passion Project to Profitable Business.
0:11.3	And I'm your host, Nkala Matthews.
0:13.8	So let's get started.
0:14.8	I am so happy to introduce today's featured guest, Evelyn Gogie. Evelyn is a Kenyan American YouTube
0:25.3	sensation that is literally blowing up the internet right now and she can even
0:30.0	count Beyonce yes Queen B among her, but we'll get into that story a little later.
0:36.0	Evelyn is a digital content creator with the passion for communities of the African diaspora.
0:41.0	She's a video producer and social media manager by day and by night produces her own
0:47.1	YouTube channel as Evelyn from the internet and is also co-creator of Austin
0:52.4	While Black a non-creator of Austin Wild Black,
0:53.2	a non-fiction web series dedicated to telling the stories
0:56.9	of the city's remaining black population.
0:59.5	Welcome to the show, Evelyn.
1:01.1	Thank you so much.
1:02.1	Yeah, I know I'm so happy to find that we can finally do this so
1:06.4	fill in the rest for us tell us more about who you are and what you're currently
1:10.3	working on. So I live in Austin, Texas. You know, I consider myself, you know, as a child of immigrants, I don't really know where I'm from from, you know what I'm saying? Like when people ask where are you from it always
1:23.2	depends on who's asking but I consider myself a Texan now I've been here for
1:28.8	man since I was like 12 so I moved to Austin for college and just never left and I'm a
1:36.7	YouTube I do lots of stuff on the internet both as a hobby and through my job and I'm just trying to be and
1:47.2	create it can be part of everyone's creations when it comes to uplifting the stories of black people and black women specifically
	...

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