Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for W's up this week from the Do This Not That podcast presented by Marigold.

This is our short episode where we break down what's going on this week in marketing and business and in life.

And then we still have our short Ask Us Anything Later in the Weekend,

our big tips episode at the end of the week.

So what's going on this week?

Well, the rise in digital ad costs is starting.

Yes, because of the upcoming presidential election in November 5th

and the massive amount of money that both parties are pouring

into ads online, digital ads online. They're not just gobbling up inventory that's about

political stuff. They're gobbling up all sorts of inventory. And it is driving up ad costs for

business to business marketers and consumer marketers.

And the reason this is so important is if you're not paying attention to your search ad

costs or display ad costs, your social media paid ad costs, you're going to be paying more.

Your cost per acquisition is going to be going higher.

Any marketer just release some data on this.

The impact is supposed to really start a few weeks from now,

but it's already kicking in.

...