Hello and welcome to Business 300.

My name is Philip Kulenshov and this is 300 seconds about business.

We're all a busy people, so I have five minutes or less to get my point across.

Life is short. So is Business 300.

Business, like all of life, ebbs and flows. There's a season for every matter.

Our intention for our business is naturally for it to grow. As we make strides in that pursuit,

we add resources, delegate responsibilities, and enter into new levels of administration. There's a lot that business owners have to figure out as they attempt to grow their business.

Structure and strategy questions have to be asked and answered.

They have to start thinking a different way as they leave today's tasks for others, move into equipping their team for tomorrow and lead people into the future. It's challenging

to learn to think a different way, and even more so to make real progress in the infrastructure of your

business. But what do you do when being at that new level that you fought hard to get to, your business

revenue slows down or decreases? Whether it's due to market conditions, the economy,

your own failures, or any of the myriad of reasons within and without our control, how should

a business owner who has invested so much time and energy into scaling up his business

respond when his business is making him scale down? One of the privileges of business ownership, if you can call it that, is that you can't afford

to ignore feedback.

You don't get to ask for donations if you're losing money.

That's the merciless reality and strategic advantage of a for-profit institution.

You could only ignore feedback for so long.

But there's a type of business owner who thinks he's not ignoring feedback because he's aware of what's happening and acknowledges it. He admits that things have changed and that there are problems on his doorstep that were not there before. But even though he acknowledges the fact of the matter, he doesn't adjust his behavior to align with reality. And usually, the business owner who sees a train coming and doesn't move out of the way neglects to do so because he is unwilling to go back into the darkness from which he came.

He worked so hard to come this far. He built systems, trained people, enforced procedures. He has a team of people running the day-to-day.

But now he has to scale down and go back to how he used to do things?

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