Ep. 186 - Work It [Business 300]

FLF, LLC

News

4.6 • 949 Ratings

🗓️ 14 May 2025

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

There's a lot of work to do to build your business. Getting distracted with your shovel or being impressed with new hammer models every few hours compromises future progress in your project as you chase after a shiny object time and time again, instead of focusing on the work in front of you. A steady and stable course at a sustainable pace is what helps you get to the next layer in your wall. You need discipline to work it.

"Working it" means cultivating, building, and growing. It requires Ambition, Shrewdness, Risk, and Discipline. Owning and managing a business is working it and keeping it. Next time, we'll talk about keeping it. For now, get after it, and work it.

Transcript

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0:00.0	Hello and welcome to Business 300.
0:10.0	My name is Philip Kulenshov and this is 300 seconds about business.
0:13.0	We're all a busy people, so I have five minutes or less to get my point across.
0:25.4	So much to do, so little time. This will be quick.
0:31.5	Owning and managing a business comes with a lot of work. You're pulled in all directions. It's overwhelming.
0:39.0	But when you look at it, it can all be grouped into two categories. These two categories is what God told Adam to do in Genesis 215. The Lord God took the man and put him in the Garden of Eden to work it and keep it.
0:45.2	Work it and keep it. That's it. That's all there is to business ownership. Work it and keep it.
0:51.7	I still have a few minutes left, so let me expand just a tad.
0:55.8	Half of the task pertains to working it, that is, building the business, pursuing more sales,
1:01.0	growing the offering, cultivating the processes, maturing the company. Working it involves building,
1:06.8	cultivating, and growing it. And it demands four things of the owner. The first is ambition. In order to work it,
1:14.0	you need to care about making things better. You need to not be complacent with the way things are today,
1:19.7	but have the zeal to chart forward and gain new ground. This could be market share, as Adam was to
1:25.2	spread the standards of Eden into all the earth. Or it could be
1:28.4	profit margin, as you discover and innovate more efficient ways to bear the same amount of fruit.
1:33.5	The second thing in owner needs in order to work it is shrewdness. This is wisdom, but the sort
1:39.1	that is actionable and practical. Street smarts. You need to be a solution-driven creative problem solver. As
1:45.7	obstacles arise, you figure out how to clear them, or more often than not, just go around them
1:51.0	and keep going. Some obstacles you do need to clear because either they're keeping you from advancing
1:55.9	or they'll perpetually hinder your progress. But many obstacles can be ignored and made irrelevant. This requires
2:02.9	wisdom to know which is which and trudeness to navigate correctly. The third is risk. Any advance
2:09.4	puts at risk that which you already have. You commit your existing resources in order to take
	...

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