Ep 18: How To Make Yourself Marketable with Emmelie De La Cruz

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Blackpodcast, Sidehustlepro, Blackwomenownedbusiness, Entrepreneurship, Nicailamatthewsokome, Blackentrepreneurs, Sidehustleshow, Smallbusinessshow, Smallbusinessowners, Smallbusinesspodcast, Marketing, Sidehustle, Blackownedbusiness, Blackwomenentrepreneurs, Business, Sidehustles, Businesspodcast, Blackwomen

4.7 • 1.8K Ratings

🗓️ 5 October 2016

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today’s featured guest Emmelie De La Cruz is best known for her ability to empower entrepreneurs, college students and young professionals to become more competitive in the market. Emmelie will be the first to tell you: “Entrepreneurship isn’t cute. It’s not an exit strategy or an alternative to a job you hate.” As a personal branding strategist and brand auditor, Emmelie is here to empower us all to gain clarity around our personal brands, build a credible brand from scratch and make money on our own terms. Her insights have been featured in Refinery 29, Black Enterprise, Cosmo for Latinas, The Miami Herald, PR Daily, and The Huffington Post. Most notably, Forbes named her site one of the top career websites in 2013.

On this episode we discuss:

Why having a side hustle is one of the most empowering things you can do
How she streamlined her business processes to provide value while saving time
How she cultivated her unique voice and set herself apart as a personal brand strategist
The importance of preparing for seasons of drought as an entrepreneur
What it takes to make a VALUABLE digital product (not just get rich quick schemes)
Why it’s so important to validate your ideas before you create a product

Links mentioned in this episode:

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Transcript

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0:00.0	You're listening to Side Hustle Pro, the podcast that teaches you to build and grow a
0:07.6	Side Hustle from Passion Project to Profitable Business.
0:11.3	And I'm your host, Nkala Matthews.
0:13.8	So let's get started.
0:15.0	Today in the show, I am so excited to introduce today's featured guest, Emily
0:21.5	Bayla Cruz. Emily is a personal branding
0:24.0	strategist best known for her ability to empower entrepreneurs, college students, and
0:28.7	young professionals to become more competitive in the market through personal branding.
0:33.0	She graduated from the Newhouse School at Syracuse University,
0:36.0	where she discovered her love for digital marketing and branding. Her personal branding insights have been featured on the likes of the Huffington Post, the Miami Herald, and Refinery 29.
0:47.0	Her favorite accomplishment is that Forms named her site one of the top career websites.
0:52.0	Welcome to the show Emily, one of the top career websites.
0:52.9	Welcome to the show, Emily.
0:54.4	So fill in the rest.
0:55.6	Tell us more about what you currently do and why.
0:59.0	Why, thank you.
0:59.8	I'm so excited to be joining you.
1:01.6	And the better question is, what do I not do? So throughout my career
1:05.0	my career the last five going on six years I've been
1:07.8	juzzling side hustling freelancing and working full time so at this
1:12.1	current moment I am actually working for myself full-time. So at this current moment I am actually working for myself full-time,
1:16.0	but definitely job searching for the right full-time role.
	...

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