Ep 17: Mastering The Art Of The Cold Email
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.7 • 1.8K Ratings
🗓️ 28 September 2016
⏱️ 14 minutes
🧾️ Download transcript
Summary
On this episode, I'm sharing the art of reaching out to potential collaborators, customers and clients via the cold email. While many of many of my guests are people I know or have met, 50% of the women I interview on my podcast were complete strangers before I reached out to them via email. In this episode I’m sharing the art of writing enticing cold emails that get responses. Here are some of my key tips:
- Preparation
-
- Do your research - Google, social media
- Consider what’s in it for them
- Eliminate words like, “pick your brain” from your vocabulary
- Keep a Google doc with your email templates and tweak for each individual outreach
- Revise as you learn what works
- Start a Template Document
- Make sure every person you reach out to knows why you appreciate their work and the value the collab would bring
- Be prepared to GIVE before you get
- Make it EASY for them to collaborate. Propose dates and times (hello, Calendly!) and offer to work around their schedule.
- The outreach
If you want my exact email templates that I’ve used to reach out to the likes of Luvvie and Courtney Sanders of Think and Grow Chick, sign up for my email list at sidehustlepro.co/sidehustlecorner.
Links mentioned in this episode:
Show notes from this week's episode: http://sidehustlepro.co/
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Transcript
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| 0:00.0 | You're listening to Side Hustle Pro, the podcast that teaches you to build and grow a |
| 0:07.6 | Side Hustle from Passion Project to Profitable Business. |
| 0:11.3 | And I'm your host, Nikala Matthews. |
| 0:13.8 | So let's get started. |
| 0:14.8 | Hey, welcome back to the show. |
| 0:20.1 | This is episode 17 of Side Hustle Pro. |
| 0:23.5 | Thank you as always for tuning in. |
| 0:25.9 | On this episode, I'm sharing the art of reaching out |
| 0:29.0 | to potential collaborators, customers, and clients |
| 0:32.3 | via the cold email. |
| 0:34.4 | What many of you may not realize |
| 0:36.5 | is that while a lot of my guests are people I know |
| 0:40.0 | or have met, 50% of the women at interview on this podcast are complete strangers before I reached |
| 0:47.0 | out to them via email and over time I have really come to master the art of the cold email. I realize what works and what gets crickets. |
| 0:56.1 | So today I am going to go ahead and share that with others. And this idea, the idea for this episode |
| 1:01.9 | actually came from a Twitter chat I participated in. |
| 1:04.7 | It's the Her Movement Twitter chat hosted by Keshirer Moffitt of This is Her Movement.com and |
| 1:11.6 | the topic of the Twitter chat was the power of |
| 1:15.0 | collaboration and as we're chatting and I'm sharing my tips I realize I've |
| 1:19.2 | been doing a whole lot of collaboration with Sidehouse the Pro the podcast because I'm consistently |
| 1:25.7 | reaching out to guests, working out times, booking guests, booking them into slots |
| 1:30.4 | and then coming up with content for them to share with their audiences once the episode to |
... |
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