Ep. 154 - STANFORD University Professor: Secrets to LINKEDIN Engagement! GUEST: Casey Hill [Growth @ Active Campaign]

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 19 July 2024

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, host Jay Schwedelson interviews Casey Hill, a Senior Growth Marketer at ActiveCampaign and a lecturer at Stanford University, about how to create effective content on LinkedIn and amplify your reach and engagement. ================================================================= Best Moments: (01:41) Casey shares his career journey and how he ended up at ActiveCampaign and Stanford (03:31) Casey explains the "5 degrees of content" framework for LinkedIn (06:31) Casey disc...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:19.9	You'll hear from the best minds in marketing who will share
0:22.7	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.9	that is our everyday. I'm Jay Schwettleson. Let's do this, not that.
0:40.0	All right, we are here for Do This, Not That, and we have a guest.
0:43.6	This dude's really smart.
0:45.7	Okay, he just is.
0:47.0	His name is Casey Hill.
0:48.0	And if you don't know Casey Hill, all right, he's with Active Campaign and he's one of
0:51.7	their senior growth marketers and all of that.
0:54.8	But the dude also teaches at Stanford.
0:57.4	Like you hear that.
0:58.2	You're like, whoa, I got to sit up on my seat because I did not get into Stanford.
1:02.5	So this is my access to Smartville here.
1:05.1	And what we're going to talk about is we're going to crush some information about LinkedIn
1:09.3	about your content on LinkedIn
1:11.7	and what you can be doing to amplify your growth, your engagement, your pipeline, all of it.
1:17.4	And Casey's got this thing, which is like the five degrees of Kevin Bacon related to LinkedIn
1:21.3	or something like that. It's amazing. Casey, you are here. Welcome to do this, not that.
1:26.8	Thank you so much for having me.
1:28.0	I'm excited to get into it. I don't think the Kevin Bacon part right, but that's all right.
	...

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