Hello and welcome to Business 300.

My name is Philip Kulenshov and this is 300 seconds about business.

We're all a busy people, so I have five minutes or less to get my point across.

Don't worry, this will be over before it gets boring. I mean, this episode will be. Your business, on the other hand, won't. If you're doing it right, you'll experience boredom long before you're done. Yes, there are most definitely moments of excitement, making a discovery, seeing money in the bank, working for happy customers. Owning and managing a business has its moments of euphoria.

But a big part of business development is the gruesome daily grind of simply doing the same thing every day.

Writing system processes, training employees, disputing customer backchargers, enforcing policies all gets old fast.

Results are what's exciting.

Actions are boring.

Keeping your butt in the chair and doing the thing until it is done cannot be accurately demonstrated on Instagram.

We're motivated by productivity montages, a short 60-second combination of cuts set to a rhythmic score,

concluding in a finished outcome, looks awesome. But productivity doesn't come at us in a montage

form. It comes at us the way a field is weeded in real time. We want to hurry up and get

to the exciting results, but there are no results without action. Results are the fruit of our labor.

They aren't the labor. Our maker demonstrated this for us when he worked for six days and rested

for one. He commanded us to follow this pattern. The proportion we should expect of work to results

is six to one. We work for six days and enjoy the results for one. A business owner does not spend his time in the realm of results.

Results are the outcome of work, though work itself is what the business owner does.

And the work that's demanded in order to produce great results is not always exciting.

Most of it gets lame pretty fast.

But if we rely on work being exciting in order for us to do it, we'll rarely do it and won't

ever have any of those exciting results.

Why don't you have any exciting results?

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