Ep 14: Branding 101 with Luvvie Ajayi, Creator of AwesomelyLuvvie and Author of ‘I’m Judging You’
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.7 • 1.8K Ratings
🗓️ 7 September 2016
⏱️ 38 minutes
🧾️ Download transcript
Summary
What’s it like to be a 13-year seasoned blogger in the age of Instagram and Snapchat Influencers?
On this episode I sit down for a conversation with Luvvie Ajayi to talk Branding 101. Luvvie is is a writer, digital strategist and creator of entertainment and humor blog AwesomelyLuvvie.com. As a fellow writer and avid blogger, I’ve always been inspired by Luvvie’s journey to full-time entrepreneur. She started her blog after peer pressure from friends who recognized her talent. After starting as a casual blogger, she slowly increased to blogging more than once a week. Three years in, she was working a 9 to 5 then blogging from 7 to 9 like a true side hustler. Though she was getting paid zero dollars, her first blogging award in 2009 made her realize maybe she was on to something. The rest, as they say, is history. Now Luvvie is getting ready to debut her first book, called I’M JUDGING YOU: The Do Better Manual, which is available on September 16 (or earlier if you pre-order).
FYI, I talked to Luvvie a few months ago for a Q&A before I launched my podcast. There we covered more of her background and how she got started. Check out part one here: then tune in to the episode.
On this episode we discuss:
- Why you shouldn’t be so consumed with the idea of you being a brand
- Why you need to be so good they can’t ignore you
- How to make sure you’re prioritizing solid content over marketing
- How to negotiate with brands once you get to that level
- The real deal with how she approaches brand partnerships and her certified deal breakers
- Side Hustle Pro – @sidehustlepro
- Luvvie – @luvvie
- #SideHustlePro
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Transcript
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| 0:00.0 | You're listening to Side Hustle Pro, the podcast that teaches you to build and grow a |
| 0:07.6 | Side Hustle from Passion Project to Profitable Business. |
| 0:11.3 | And I'm your host, Nikala Matthews. |
| 0:13.8 | So let's get started. |
| 0:14.8 | Hey guys, welcome back to the show. |
| 0:20.5 | This is episode 14 of Side Hustle Pro. |
| 0:23.0 | Some quick announcements before we get into this episode. |
| 0:26.0 | Number one, Side Hustle Pro now has a Facebook group |
| 0:29.0 | and there's already so much great convo |
| 0:32.0 | and connection happening in there, so if you're looking for |
| 0:35.4 | accountability and support to create and grow your side hustle please head on over to |
| 0:40.5 | side hustle pro.co forward slash mastermind that's to Side Hustle Pro dot Co. |
| 0:42.8 | M-A-S-E-R-M-I-N-D |
| 0:48.2 | mastermind to join the Side Hustle Pro community on Facebook. |
| 0:52.1 | All right, I'll see you there in a few. |
| 0:54.2 | Second announcement. |
| 0:55.5 | Today is one of those episodes |
| 0:57.2 | with a fabulous guest, but a little bit quirky sound. |
| 1:01.1 | So today's guest, Lovey and I were initially scheduled to speak via Skype, but ended |
| 1:06.2 | up having to switch to phone due to tech issues. So in true side hustle fashion, I have made the best of this sound and I know you're |
| 1:14.7 | going to enjoy the content so that's why we're forging ahead and without further |
| 1:18.7 | ado let's get into today's episode on this episode I sit down for a conversation with |
... |
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