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Second in Command: The Chief Behind the Chief with Cameron Herold

Ep. 138 – Xponential Fitness Chief-Operating-Officer, Michael Abramson

Second in Command: The Chief Behind the Chief with Cameron Herold

Second in Command with Cameron Herold

Entrepreneurship, Careers, Management, Business

4.9225 Ratings

🗓️ 3 December 2020

⏱️ 46 minutes

🧾️ Download transcript

Summary

Running a company is one thing, but what does it look like to run a franchising company? Michael Abramson, Xponential Fitness, LLC’s Chief Operating Officer, tells us as he sits down for an interview with Cameron Herold. Here, Michael talks about the franchising he manages, how to onboard franchisees and ensure they are successful, and why branding […]

Transcript

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0:00.0

Welcome to the Second in Command Podcast, produced by the C.O. Alliance and brought to

0:11.8

its founder Cameron Herald.

0:14.0

In the second-in-command podcast, we talked to top COOs who share the insights, strategies,

0:20.0

and tactics that made them the chief behind the chief. And now here's your host

0:24.8

Cameron Harold. Our guest today's Michael Abramson, the C.O. of

0:32.0

exponential fitness. At a young age Michael was exposed. Today's Michael Abramson, the CEO of Exponential Fitness.

0:33.6

At a young age, Michael was exposed to the fitness world

0:36.2

from his father, David Abramson, who is a world champion powerlifter.

0:40.3

Michael trained with some of the best coaches in powerlifting making him a three-time national champion in USA Powerlifting.

0:46.0

Michael's accreditation include being president of the student bar association in law school at

0:51.0

UIC John Marshall, Tennessee State Fair Chair for the USA Powerlifting,

0:56.1

developing the immensely popular recurring event in Chicago called the Circle Sessions

1:00.5

and founding a thought leadership gathering called Elements Chicago.

1:04.0

This love for training and drive for creating new environments led him to partner with Will Bartholomew and Dan Murphy at D1 training,

1:11.0

D.I. training. No, D1. A D1 training, D.I. training.

1:12.8

No, D1.

1:13.8

A D1.

1:14.8

This love for training and creating new environments led him to partner with

1:19.2

Wilbar B follow-mew and Dan Murphy at D1 training.

1:21.8

He worked at D1 for eight years of VP of development

1:24.3

and general counsel and later as president.

1:26.6

He honed his business leadership skills there,

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