Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are back for D This, Not That, and I have a fantastic guest.

And we're going to talk about stuff today that I don't think you hear a lot on other podcasts.

Who do we got?

We got Dan Saunders.

Who is Dan?

I'm going to let him tell his story in a minute.

But Dan is the president of an amazing organization, the DMAW. We got Dan Saunders. Who is Dan? I'm going to let him tell his story in a minute.

But Dan is the president of an amazing organization, the DMAW, the Direct Marketing Association of Washington.

And they're one of the largest associations in the country that really is all about nonprofits

and fundraising and marketing for nonprofits. And we're going to talk about how it is that

all of these donations are being made and fundraising is happening across nonprofits all around the

country. He's also one of the leaders over at Conrad Direct, which is an amazing direct marketing

agency. I'm fired up to have him here. So Dan, welcome to do this, not that.

Jay, thank you so much. It's an honor to be here. I'm a big fan of your show. I guess that makes

me a long-time listener, first-time caller. Exactly. I appreciate that. Thank you for checking out the show.

So, Dan, give us the quick recap. How did Dan become Dan? What's the DMAW all about? What is your deal?

Oh, thanks a lot. Like a lot of people in fundraising, I did not get into this business by design.

...