Ep. 138 - Lewis Howes: Lewis Howe's School of Greatness
The James Altucher Show
James Altucher
4.6 • 2.7K Ratings
🗓️ 27 October 2015
⏱️ 66 minutes
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Summary
Transcript
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| 0:00.0 | This isn't your average business podcast and he's not your average host. |
| 0:06.5 | This is the James Alteter Show on the Standsbury Radio Network. |
| 0:18.4 | So Lewis House, you've been on the podcast before and I'm holding your brand new book, |
| 0:24.2 | which is excellent. |
| 0:25.2 | I highly recommend it's called The School of Greatness, a real world guide to living |
| 0:30.2 | bigger, loving, deeper and leaving a legacy. |
| 0:33.2 | You come up with that subtitle? |
| 0:34.2 | I did. |
| 0:35.2 | Really? |
| 0:36.2 | Yes. |
| 0:37.2 | I can always hate subtitles to be honest. |
| 0:38.2 | It took me like three months to figure it out. |
| 0:39.7 | I was so, three months to figure it out just the same way. |
| 0:42.2 | Literally, three months, I was going back and forth with the publisher. |
| 0:44.9 | I was split testing with my audience. |
| 0:47.5 | I posted on Facebook like six different options. |
| 0:49.5 | I was like, what do you guys want? |
| 0:50.5 | What do you guys like the best? |
| 0:52.8 | I mean, so many authors were telling me, don't go with this subtitle because it's too |
| 0:57.8 | broad. |
| 0:58.8 | It needs to be like how to make millions, how to do things, how to like more actionable. |
| 1:03.4 | And but my audience, every time I've posted something out there with different options, |
... |
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