Welcome to the Second in Command Podcast, produced by the C.O. Alliance and brought to

its founder Cameron Herald.

In the second-in-command podcast, we talked to top COOs who share the insights, strategies,

and tactics that made them the chief behind the chief.

And now here's your host, Cameron Harold.

Our guest today is William Fickman, founder and chief strategy officer at Amazia.

Mazia is based in Los Angeles, California, assists brands in navigating the complex and

highly nuanced world of the Amazon Marketplace to ensure

their clients maximize revenue, retain full control of their brand

integrity, and improve customer experiences. For over 16 years William has

dedicated his career to helping hundreds of brands thrive on the most critical e-commerce channel by developing services and programs that had deeply utilized the platform.

William has managed over $200 million worth of product sales on the marketplace and on average

achieved a 35% year-over-year revenue growth for brands in partnership with the

Masia.

William holds a Bachelor of our business administration from California State Northridge. So William welcome to the second of command podcast.

Thanks Cameron. I am looking forward to this. I've coached a number of companies that have been in the Amazon space and actually currently coach a client wishing you well that I think is fairly similar to what you guys do as well, but I've coached guys from Vivian Naturals's Nested Naturals, Jacked Factory, a couple other ones that are in your space.

How did you get involved in the Amazon space?

And I know those guys wishing you well I've definitely seen it some of the Amazon

Conferences over the years the other guys I don't know if they're private label or

Brand managers really that's how the market break breaks down on Amazon.

So it's actually our third iteration of the business

inside of the same corporate shell.

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