Hello and welcome to Business 300.

My name is Philip Kulenshov and this is 300 seconds about business.

We're all a busy people. My name is Philip Kulachov and this is 300 seconds about business.

We're all a busy people, so I'm five minutes or less to get my point across.

Here's your five minute mark. A business needs a customer the way a husband needs a wife.

It's what defines the role. You're not a husband unless you've got a wife.

You're not a business unless you've got a wife. You're not a business unless you've got a customer.

Different businesses have different customer audiences.

Usually the distinction is made between a customer being a consumer or a business.

Are you a B2B business, business to business, or are you a B to B to C business to

business or are you a B to C business, business to consumer.

Even in the same industry you have B to B and B to C businesses.

A manufacturer selling to a wholesaler's B to B, a wholesaler selling to a wholesaler is B to B.

A wholesaler selling to a retailer is B to B,

but the retailer selling to a shopper is B to C.

It comes down to if your business is serving an end user or serving another business doing some sort of other work.

Strategies and tactics differ between these different relationships, as do structures and margins.

It really does require different approaches to building your business, depending on who your customer audience is.

But I'd like to propose a different sort of distinction to identify and pursue your target audience, one that is relevant in both B2B and B2C scenarios.

Whereas the B2B, B to C distinction has to do with who your customer is, a business or a consumer,

the distinction I'm about to propose has to do with what

approach you take. What sort of service you provide to your customer is what impacts

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