All right, Thrive Nation on today's edition of the Thrive Time Show.

This will be the deepest show we've ever done.

Dun, Dun, just kidding.

But think about the music for a second here, James, the music.

It gets me going. No, but think about this music second here. James, the music. It gets me going.

No, but think about this music right here, what's it doing right? All of a sudden it makes

everything seem more profound, does it not? It does. Why? It just makes you think, I don't know.

Why, seriously, why does this music do that?

It just has a way with your soul.

Okay, so let's talk about it.

We're talking about branding on today's show, the entire show that during these six minutes

we're talking about branding, and then we're going to be

joined with Michael Levine the top PR publicist Brander in the history of America.

He's often referred to as the Michael Jordan of PR.

His clients include George Carlin, Charlton Heston. He worked with Michael

Jackson at the peak of his career. A prolifically successful public relations guy, guru.

And he talks about how most people judge a product or service based upon the branding.

He calls this the Tiffany theory., essentially if you gave somebody a product

and it was in a Tiffany box, if you give someone a ring and it was in a Tiffany box,

you would perceive it to have higher value than if you gave somebody a ring in like a Kmart bag.

Makes sense to me.

So no matter how ridiculous and how irreverent I am, somehow this show will feel deep to somebody.

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