All right, Thrib Nation on today's show at 7.10 in the morning.

In the day of my birth, I'm recording the show actually,

I'm going to be discussing the deepest subject in the history of the world.

No, actually I'm not.

It's just when you play deep music,

it all of a sudden makes it seem as though what I'm saying is somehow more profound, more incredible, more

enlightening.

Folks what I'm going to talk about today is perception, perceptions and

public relations and why do people actually trust the media?

You see on today's edition of the Thrive Time show I'm going to be interviewing

Michael Levine. Michael Levine is the best-selling a PR expert in the world.

He's called the Michael Jordan of PR.

And he's the founder, the inventor, the creator of what's called the Tiffany Theory.

Let me read it to you. Michael Levine says, the creator of what's called the Tiffany Theory.

Let me read it to you.

Michael Levine says, actually, let me not read it to you

because if I read it to you and you don't know who he's represented,

you won't care.

So let me read it with a deep, kind of a deep announcer voice.

Here we go.

Throughout Michael Levine's historic career,

he has represented 58 Academy Award winners,

...