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Clon Dixon's on the hooks. I break down the books.

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It's a C and Z up on your radio,

and now three, two three two one here we go Step number 13, potentially go full throttle with a membership model.

Clay, I'm going to read a notable quoteable here by Jeff Bezo, the founder,

Bezos, the founder of Amazon. Yeah. Regarding this step number 13 he says this if you never

want to be criticized for goodness sakes don't do anything new.

Well, you're in an industry right now.

Some people watch this right, you're in the industry where no one's ever done a membership model.

And so to Jeff Beezos' point, you if you do something new people will criticize you and so we're in the haircut business one of the companies on it's a men's grooming lounge

So we introduced a membership model one of the first people to do it. People thought, you mean if I want to get my

haircut here right now, I can't do it if I'm not a member? Yeah. I mean that's basically the deal.

So people were walking in going, hey, I just walked in, you know,

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