Engineering Bras For Comfort & Confidence Ft. Evelyn & Bobbie
Skincare Anarchy
Ekta et al.
4.2 • 2K Ratings
🗓️ 22 August 2025
⏱️ 37 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
In this episode of Skin Anarchy, Dr. Ekta sits down with Bree McKeen, founder of Evelyn & Bobbie, the brand rewriting the rules of bras with comfort, science, and confidence at the core. For decades, bras have been built on outdated designs that cause pain, poor posture, and even body dysmorphia. Bree is here to change that.
Coming from a background in finance and healthcare investing, Bree didn’t expect to end up in fashion. But as a woman wearing a 34G bra through long workdays, she knew the frustration firsthand—rigid underwires, digging straps, and sizing chaos that never seemed to fit. Instead of blaming her body, Bree questioned why bras hadn’t evolved in nearly a century. That question sparked a revolution.
At Evelyn & Bobbie, bras are reengineered for real bodies, not flat blueprints. With input from over 270 fit models, flexible sizing, and adaptive fabrics developed with top athletic manufacturers, their designs mold to your shape instead of fighting it. No underwires, no shame—just support that feels like a second skin.
But this isn’t just about comfort. Evelyn & Bobbie bras are trusted by surgeons for post-surgical recovery, praised for posture-friendly design, and cherished by women rediscovering confidence after years of pain and poor fit. Their message is bold and simple: your body is perfect—bras are the problem. Tune in to hear how Bree McKeen and Evelyn & Bobbie are transforming an everyday essential into a tool for health, healing, and empowerment.
To learn more about Evelyn & Bobbie visit their website and social media.
CHAPTERS:
(0:02) Introduction & Fast Fashion
(0:41) Meet Bree McKeen, Founder of Evelyn and Bobbie
(1:01) Bree's Background & Inspiration
(2:03) The Struggles of Finding a Comfortable Bra
(3:15) Health Impacts & Posture Issues
(5:00) Outdated Bra Design & Industry Standards
(6:35) Sizing Struggles & Body Image
(8:18) The Flaws in Conventional Bra Construction
(11:17) Designing Bras That Adapt to Women’s Bodies
(13:00) Body Dysmorphia & Fashion’s Role
(16:01) Evelyn & Bobbie’s Philosophy & Fit Models
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Transcript
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| 0:00.0 | Hey guys, welcome back to the Kid Anarchy. |
| 0:04.6 | This is a very special episode because we're going to be diving into the world of fashion today. |
| 0:09.8 | I think it's very exciting when we get to have fashion brands on because, you know, we live in the world of fast fashion right now, |
| 0:17.9 | where I feel like everybody is just buying something and then throwing it |
| 0:21.9 | away the next day. And it's not so much anymore about these tried and true articles that we have |
| 0:27.8 | in our collection. It's more so about like, well, what can I get for like five bucks? Which I absolutely |
| 0:32.3 | just don't like that mentality. So whenever I get a chance to interview a brand that I really believe |
| 0:36.8 | in that's doing something wonderful in the realm of fashion, I get very excited. So whenever I get a chance to interview a brand that I really believe in, that's doing |
| 0:37.6 | something wonderful in the realm of fashion, I get very excited. So without further ado, please welcome |
| 0:42.6 | Brie McKean, who's the visionary founder of Evelyn and Bobby. Welcome, Bree. I'm so excited to host |
| 0:48.6 | you. I'm so happy to be here. Thanks for having me. Yeah, no, I'm excited to chat with you and learn all about what led |
| 0:56.1 | to the creation of Evelyn and Bobby. I love your brand. If you could kind of walk us down |
| 1:01.6 | memory lane, you know, tell us about your background and the spark that led to the creation of |
| 1:05.8 | your brand. Yeah, well, my journey is not a straight line into fashion. And it's funny because, you know, |
| 1:13.0 | people ask me how long I've been in fashion and, and I say, well, I'm still not. I'm in |
| 1:18.9 | engineering because I think about what I do as making, making gear for real women in our real |
| 1:25.9 | lives. Because that's really where my journey began. |
| 1:29.0 | So I was working in finance. I had a really unique opportunity to work for boutique venture firm. |
| 1:37.9 | And my job was to do diligence and evaluate early stage consumer health care companies, actually. |
| 1:45.7 | My undergrad was in medical anthropology, and I've always been really interested in health |
| 1:50.6 | and culture, the intersection of health and culture. |
| 1:53.6 | And I had what for many people would be a dream job, but I'm also a 34G. |
... |
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