Hi Alice. Hey, I'm really glad I've caught you before we start. So, this is so exciting. I've got this

business opportunity and I mean, you're a really smart guy, probably one of the smartest guys I know.

You understand business and I just figured you'd want this chance. smartest guys I know, you understand business. And I just

figured you'd want this chance. Yeah, I mean, I watched a documentary about Richard Branson

the other night. Exactly, exactly. And I see that in you. So this is just such a unique product.

It's, it's sort of a, I guess, like a serum, a kind of oil-based, I guess an oil, yeah, oil-based serum.

What's it used for? What would it do for? Oh my God, this is the best bit. It's kind of got

endless applications. Good on chips. You've got a bad back. Like, rub it on your back. It's so good

for your skin. Do you have a car? Put it on the car, in the car, on the car, everything. It sounds amazing. I'm in. You don't need to tell me anymore. And I'm happy to invest. I trust you implicitly because you're my best friend. And if you're putting your money in, I'm happy to put my money in. Great. Amazing. I haven't quite decided whether I'm putting money in.

But just six grand, if you want to just...

Yeah, yeah.

I mean, I'm sure you have your reasons.

And I, again, trust you totally.

And actually, just one more thing.

Probably don't put it on your skin.

September 2018, Financial Times, London.

Jemima Kelly steps out into the fog-laden night,

glances at the Thameses Inky Waters,

wraps her coat around her,

makes her way along the footpath. It's been a long,

tiring day, and she can't wait to relax with her friend at the cinema.

Jemima's been working on an article on Equi, Lady Mone's new cryptocurrency.

...